SWOT Analysis



SWOT Analysis
Strength Weakness
capability of developing own various ship models
securing various standard ships
experienced product planners
Optimal structural planning and decorative design layout
capability of accepting various technical demands
Large docks for building big ships
high-loading crane
large block assembly line
settlement of indigenous product design
experienced technologies for running the plant
relatively high automation
insufficient product differentiation (low vibration, ;low noise, quality of painting, optimal M/A etc.)
compared with plants in China, some have lost cost competitiveness
Opportunity factor Threatening factor
No.1 shipbuilding record expected for a time being in container and tanker
Increasing replacement demand
High quality, high capability and various technical demand increase
regulation of old aged ship use
reinforcement of environmental protection
losing cost competitiveness
difficulty of recruiting superior students majoring in shipbuilding
intensified domestic and overseas competition
emerging Chinese Shipbuilding Plant
increased labor cost in the wake of aging society and difficult recruit of new manpower
decreased order and customer reduction(M&A)
Acceleration of competition in product design
China is capable of designing military and special-purpose ships
China imports new technology and facilities

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