Describing a Company

Describing a Company
A company can be described as a 3-legged stool. The 3 legs are:
1. Design,
2. Technology & manufacturing;
3. Marketing & sales.

The nature of the design leg & the nature of technology & manufacturing leg, & the nature of the sales & marketing leg change in the process. It just means different things today. Today marketing means communicating messages to millions of people, not to thousands of other companies' engineers. So it means something different, but it has about 1/3rd kind of role.

Real Learning
The real learning is in actual fact what is learned from failure, because something wasn't done or something was done wrong, something didn't work. And unless you address those things they will not be done or they will not work in the future. So, the real improvement of the organization or an improvement in its capabilities or products comes from analyzing failures.

The purpose of this learning is not to assign blame, but to learn exactly what went wrong in a rational, objective fashion. The purpose of this exercise is to make the process or the product better, not to assign blame.